Work Experience

SELF-EMPLOYED | Digital Marketing Specialist

2022-Present

  • Develops and executes comprehensive digital marketing strategies tailored to individual client needs, focusing on driving growth and engagement across multiple channels.

  • Manages all aspects of digital content strategy, from planning to execution, ensuring consistency and effectiveness across social media, email, and website platforms.

  • Provides leadership and guidance to clients on content development, design, and analytics, leveraging past experience in managing teams to deliver high-quality results.

  • Implements budget management strategies to optimize return on investment for digital marketing initiatives, consistently delivering measurable results and exceeding client expectations.

  • Designs and executes targeted growth and retention marketing campaigns, leveraging data-driven insights to drive customer acquisition and retention.

  • Achieves significant channel growth through successful replenishment programs, demonstrating expertise in understanding and meeting customer needs.

  • Implements rigorous content calendar management, ensuring timely delivery of engaging and relevant content across all digital channels.

  • Leads website redesign and optimization projects, employing user experience and design guidelines to enhance customer engagement and conversion rates.

  • Monitors and analyzes key performance metrics, providing regular reports and recommendations for continuous improvement to clients.

  • Collaborates effectively with cross-functional teams, aligning digital initiatives with broader business objectives and ensuring seamless integration with other marketing efforts.

  • Stays abreast of the latest trends and best practices in digital marketing, continuously recommending new strategies and tactics to clients for sustained growth and success.

CANN | Director of Digital

2021-2022

  • Oversaw digital content strategy, planning, and execution across multiple channels, including social media, email, and website.

  • Managed a team of digital marketing professionals and provided leadership in areas such as content development, design, and analytics. Reported these initiatives to senior leadership team. Developed and managed budgets for digital marketing initiatives, ensuring maximum return on investment.

  • Led growth and retention marketing efforts, including the development and implementation of customer acquisition and retention campaigns.

  • Executed a successful replenishment program, responsible for more than 35% growth of channel ousiness.

  • Developed and managed a content calendar, ensuring timely delivery of engaging and relevant content across all channels.

  • Oversaw site redesign and optimization, including the development of user experience and design guidelines, and the implementation of A/B testing and conversion rate optimization strategies.

  • Monitored and reported on keyperformance metrics, including website traffic, engagement rates, and conversion rates, and used insights to drive continuous improvement.

    Collaborated with cross-functional teams, including product, design, and analytics, to ensure alignment of digital initiatives with broader business objectives.

  • Stayed up-to-date with the latest trends and best practices in digital marketing and recommended new strategies and tactics as appropriate.

GENERATION TUX | Sr. Manager, eCommerce

2020-2021

  • Managed the end-to-end ecommerce experience, from website design and development to product assortment, pricing, and promotion strategies.

  • Developed and implemented SEO strategies that resulted in improved search engine rankings, increased organic traffic, and higher conversion rates.

  • Worked closely with the web development team to manage a custom headless website, ensuring optimal site speed, functionality, and user experience.

  • Oversaw email and SMS marketing campaigns, including list segmentation, message development, and performance tracking, resulting in increased open rates, click-through rates, and revenue.

  • Managed paid media marketing campaigns across multiple channels, including search, social, and display, resulting in increased traffic, conversions, and return on ad spend (ROAS),

  • Conducted ongoing analysis and optimization of ecommerce KPIs, including revenue, conversion rate, average order value, and customer lifetime value, and made data-driven recommendations to senior leadership.

  • Collaborated with cross-functional teams, including merchandising, operations, and customer service, to ensure a seamless and cohesive customer experience across all touchpoints.

  • Developed and maintained strong relationships with external partners, such as payment processors, shipping providers, and platform vendors, to ensure optimal performance and cost-effectiveness.

  • Stayed up-to-date with the latest ecommerce trends, technologies, and best practices, and made recommendations to senior leadership for continued growth and improvement.

KOPARI BEAUTY | Digital Marketing Manager

2017-2020

  • Managed cross-functional coordination of promotional and campaign assets, demonstrated creativity and a consumer mindset when brainstorming and reviewing final assets.

  • Led growth &retention marketing efforts across all acquisition marketing channels, focusing on: subscription, email, SMS, paid social, search, affiliate, display, &influencer channels.

  • Executed a successful subscription program via ReCharge, responsible for more than 40% growth of channel business.

  • Owned all email planning and execution which contributed to over 30% of channel business.

  • Continuously ran A/B tests to optimize performance and conversion rates across all channels.

  • Strategized, developed, and managed all marketing content across email, SMS, paid social, and on-site. Lead creative strategy for digital media: video, graphic design, copywriting, CRO.

  • Approved on-site enhancements to improve consumer experience and performance.

  • Developed an ecommerce marketing calendar aligning business priorities and past campaigns data to inform future strategies.

  • Optimized customer segmentation in an effort to further boost conversion through a customized customer experience.

SUJA JUICE | Field Marketing Manager

2013-2016

  • Raised brand awareness through a a data-driven national grassroots campaigns and sampling events around Southern California.

  • Implemented a 360 marketing program which included experiential, field, social, PR, trade and retail marketing that resulted in a hyper growth of distribution and revenue by over 300%.

  • Managed brand ambassadors, scheduled events, partnerships, and built brand affinity.

  • Educated a minimum of 200 consumers daily and provided consumer feedback to supervisors.

  • Identified target markets and other marketing opportunities.

  • Proposed and carried out campaigns, events, activations, and samplings targeting these opportunities.

  • Launched and executed all field marketing efforts in Los Angeles including; recruiting, hiring, &training part-time brand ambassadors.

  • Collaborated with brand team to help organically grow social media following, create social posts for customer facing initiatives in Southern California.

  • Created and implemented all on-boarding procedures.

Skills & Certifications

• Email &SMS Marketing

• Campaign Management

• Customer Retention

• Growth Marketing

• Project Management

• Segmentation

• A/B Testing

• Adobe

• Microsoft Office

• Google Suite, Analytics, Optimize

• Content Production

Adept in using CMS & digital marketing platforms such as Shopify, GA, Klaviyo, SEM Rush, Postscript, Shopify Meta, and Tiktok. Has a strong focus on data-driven decision making. Experienced in developing and refining customer retention through loyalty programs and leveraging customer success data to increase customer lifecycle. Skilled in optimizing sales funnels to convert customers and nurture them into subscribers. Passionate about consumer startups and excited to join a small but mighty team.

Education & Awards

University of California, Los Angeles 2015

• BA in Film, TV & Digital Media

• BA in Anthropology

• Deans List, Tau Sigma

Santa Barbara City College, 2013

• AA in Political Science

• President's Honor Roll, Phi Theta Kappa